Field of activity: Media
Web: radiozu.ro
Adress: 89A Șoseaua București-Ploiești, Miro Offices, Building C1, 4th Floor, Sector 1, București
Company’s profile:
From the most energetic mornings to the hits that set the rhythm of the day, Radio ZU has been creating memorable sound experiences that connect millions of Romanians, both at home and abroad, since 2009. The most listened to radio station in Romania, ZU is more than music, it is a living community, an open studio and a creative laboratory where every day sounds different.
Message to the participants:
ZU is you. Let’s get to know each other!
Jobs:
- videgrapher
Programme:
18:00 – 18:30 | Welcoming guests and socializing
18:30 – 19:00 | Radioaventura: how to organize the biggest campaign on Romanian radio
19:00 – 19:30 | How to make a radio broadcast, live from the studio
19:30 – 20:00 | Discussions, networking and question and answer session
Radioaventura, how to organize the largest campaign in Romanian radio
Radioaventura is not just a campaign, it is a complex operation that mobilizes listeners, partners, production and logistics teams throughout the summer. Participants will learn how to build a radio campaign from scratch: creative concept, media partners, participation mechanics and live execution.
Content:
- Campaign Genesis: how a concept is born at Radio ZU
- Campaign Structure: stages, timeline, teams involved
- Partners and sponsors: how to build the commercial ecosystem
- Production and logistics: what it means to organize a radio event on a national scale
How to record a radio spot
A 30-second spot can be memorable or invisible. What makes the difference? Participants will enter the recording studio and see step by step how an advertising message comes to life, from script to final mix.
Content:
- From brief to script: how to write for the ear, not for the eyes
- Voice recording: acting direction, diction, energy
- Post-production: effects, background music, timing
- Practical workshop: each participant can record a spot line
How to make a radio broadcast
What does a morning at Radio ZU sound like before you hear it? Guests will enter the broadcast studio and discover what happens behind the microphone: how to build a live intervention, how DJs interact with listeners who have live interventions, how to manage live entrances and exits and what it actually means to be on the line with millions of listeners simultaneously.
Content:
- The structure of an hour of broadcasting: segments, music, commercials, interventions
- Live demo: how to enter and exit live
Q&A session with the ZU team
